Dubai Crown Prince and Chairman of Dubai Executive Council HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has inaugurated today the permanent headquarters of “City Makers”, subsidiary of the General Secretariat of the Executive Council of Dubai, located at Alserkal Avenue in AlQuz area in Dubai.

“City Makers” aims to design the journey of customer from beginning to the end, and to implement innovative design ideas in the government services. “Government of Dubai is determined to stick to the directives of Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum that aims to achieve leadership in government services and customer happiness,” Sheikh Hamdan said.

His Highness also directed “City Makers” to fully improve joint government services in Dubai by 2020, calling on all government  entities to collaborate with “City Makers” to make Dubai the first city in the world in term of services. “The Race of City Makers, which we launched in 2014, is a major stride in term of improving government services. We have issued directives that customer should have a major role in improving shared government services through “Customer House”, the first of its kind in the region, which will give customers the opportunity to participate in services improvement throughout the year,” Sheikh Hamdan said. “The team will study requirements of the public in a scientific way based on best government practices, where City Makers will provide all government entities with the adequate space to study customers journey in an innovative scientific way.”

The Customer House will provide a conducive environment to listen to the views and ideas of customers to improve government services.

City Makers focuses on four main pillars including drawing the customer’s journey, redesign the shared government services, build the abilities in the area of drawing the customer’s journey and services design, as well as execute studies and researches to understand customers’ behaviors as well as building abilities of front desks employees.